Direct marketing works well for many types of small businesses, but how does it work compared to radio advertising? Well let us look that the very different advertising venues and consider each of them on their own merits first.Radio is fairly immediate and goes out to a large area and it costs very little per [...]
Archive for January, 2011
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3 Secrets For Uttermost Radio Station Advertising
January 30th, 2011 
admin If you are serious about choosing the right advertising medium for your business, you might find this article very helpful. In this article I will give pointers on the 3 most important elements you should consider if you want to have a successful radio marketing strategy. I will cover consistency, frequency and creativity. By the [...]
2008 Elections and Radio Advertising
January 30th, 2011 admin With the 2008 campaigns underway, the question to ask is: “How do we get our message to the voters in the most cost effective way?”Two key parts to winning an election are Name Recognition and Voter Connection. Having worked with all level of campaigns for the past twenty years, most recently the US Senate race [...]