This year, the Association of National Advertisers met at the Ritz-Carlton in Orlando to share knowledge, questions and what’s working in this roller-coaster marketplace. Many issues were discussed, many disagreements were hashed out, and some concensus was found.One thing they agreed on was that their advertising budgets are a day-to-day decision, based on the economy. [...]
Archive for December, 2010
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Advertising: Choosing Radio Stations Based on Their Ratings
December 31st, 2010 
admin Many business owners and entrepreneurs understand the value of advertising. If you own or are running your own company and are looking for a way to reach to more potential clients and gain more business, then advertising should certainly be at the top of your list of the things that you need to do. There [...]
Small Business Advertising – Internet, Yellow Pages, Radio, TV Or Direct Mail?
December 30th, 2010 admin Small businesses face many challenges when choosing how to invest in advertising that will attract new customers. The biggest issue, of course, is to spend money on advertising that will bring direct measurable results. While many ad salespeople will use phrase like “building a brand” or “having tip of the tongue recognition,” most business owners [...]